2025 Pride collections that actually give back to the LGBTQ+ community

These Pride collections benefit the queer community.

Are you ready for Pride?

It's June, which means that it's officially Pride Month! This is a time when people in the LGBTQ+ community — and allies! — come together to celebrate what makes us special, what connects us, and to support one another through challenging times. Oh, and to party a little bit, of course.

Pride Month also means that new Pride products and Pride collections are coming to both in-person and online retailers. Some companies release Pride products that do nothing more than virtue-signal that the company is an "ally" to the community. Thankfully, there are also other companies — some of which are even queer-owned — launching brand-new Pride collections that do end up donating to queer charities and organizations. In other words, selling merch that actually improves the lives of people in our community.

Donald Trump's win in the 2024 presidential election has prompted many companies to roll back DEI (diversity, equity, and inclusion) initiatives. In some cases, Pride collections were included in those initiatives that have been scaled back.

So, if you're looking for Pride Month merch, Pride collections, and/or products that actually give back to the LGBTQ+ community — here's a list of companies you should check out!

Glow

Skincare brand Glow Recipe has teamed up with the Human Rights Campaign this year with its limited edition refillable Glow with Pride Pink Juice Moisturizer. This rainbow-colored bottle of moisturizer is available for $40. Glow Recipe has made a donation to the Human Rights Campaign.

MAC

In time for Pride, MAC is launching its VIVA GLAM Lipglass, co-created with Grammy-winning pop star Kim Petras. MAC is making one of its largest Pride donations ever, donating $1 million in addition to 100 percent of VIVA KIMmitment Lipglass proceeds to LGBTQ+ charities, including The Trevor Project, Hetrick-Martin Institute, and It Gets Better.

Gaddies

Gaddies is a gay-dad-owned lifestyle brand that always partners with LGBTQ+ organizations, but is stepping it up even more this Pride season. This year, in honor of Father's Day and Pride Month, Gaddies is launching a campaign that runs from May 13 to June 15 that includes 20 percent off all orders (with code GWK20) and a donation of a significant portion of profits to the GWK Academy. GWK Academy is a non-profit that offers education, resources, inspiration, and surrogacy-related discounts to LGBTQ+ people who are looking into becoming parents.

Brooklinen

Brooklinen is back with its Pride Stripe Beach Towel, perfectly timed for summer beach and pool parties. The 34" by 70" towel not only shows off your LGBTQ+ pride, but 100 percent of June proceeds from sales of the towel go to The Center, a safe and affirming community center for LGBTQ+ New Yorkers.

Woxer

LGBTQ-founded underwear and swim brand Woxer has teamed up with queer designer Desyree Nicole for its new Pride collection.

Break Free

Founded by Chef Fee, this queer-owned brand is committed to offering employment to people regardless of their history in the criminal justice system. It sells plant-based candy bars that reimagine classic candies as vegan and gluten-free favorites.

Knockaround

Knockaround, a San Diego-based eyewear brand, is teaming up with The Trevor Project once again with its 2025 Pride Collection. Through the end of 2025, $5 from every pair of sunglasses or towel purchased from the Pride collection, up to $50k, will be donated to The Trevor Project.

Drink Gems

Drink Gems are a perfect product for anyone looking to add the spirit of unity, acceptance, and love to their drinks. Fifty percent of the proceeds from purchases of the 2025 Pride Edition Love is Love gems will go to The Trevor Project.

Eyebuydirect

Eyebuydirect is once again partnering with The Trevor Project this year for Pride. Since 2020, the company has donated over $230,000 to The Trevor Project. This year, from May 12 through June 30, 100 percent of the proceeds from the rainbow and colorful Pride Collection, up to $25,000, will be donated to the cause.